The storm has definitely arrived in the form of a virus, Covid-19 has caused huge disruption to the global economy and people life choices and will continue to do so for the foreseeable future. Here are PhotoFinance we are also affected, locked down Britain is no fun we are working from home, but that does not help as a photographer needs to visit their clients to be able to make images. So work has just stopped, but that does not mean that we have to stop working. Looking forward life will return to normal, people will go back to work …

Images make your content more interesting. Working in the Financial sector, we tend to prioritise numbers and data over images, because at the end of the day this is what we perceive our clients worry about. However, if you want to get your marketing, social media and PR efforts to have an even higher engagement, you need to consider the use of images. Photos get people engaged, at a both higher rate and they remember the content better with visuals. This an example on www.socialmediaexaminer.com of the long tail in advertising, in a post from 2014, when twitter had a …

It takes more than lighting equipment to make an image. I recently left my teaching post as a photography lecturer, to concentrate on making images for financial service organisations. Last week, I got an email from a former student of mine that goes to the heart of what had been a series of thoughts about how I make images for clients of Financial Services Photography by Michael Wayne Plant. The question was. “Hi Michael, It’s AXXXX from the “Developing a Photography Project” course. How is your freelance photography going? I’m going to start my portrait photography business. I’m planning to take …

Today, I made 500+ on my LinkedIn Profile. In November, I attended a Social Media and Digital Marketing course at Goldsmiths college, University of London and one of the things that came out of that course was the importance of building your LinkedIn profile to be over 500 connections as it then meant that people did not see how many more you have. As once you get to this magic number LinkedIn only shows the number of connections as 500+ this is a great thing for using LinkedIn for marketing and locating contacts from professionals within our industry. To see my …