Images make your content more interesting. Working in the Financial sector, we tend to prioritise numbers and data over images, because at the end of the day this is what we perceive our clients worry about. However, if you want to get your marketing, social media and PR efforts to have an even higher engagement, you need to consider the use of images. Photos get people engaged, at a both higher rate and they remember the content better with visuals. This an example on www.socialmediaexaminer.com of the long tail in advertising, in a post from 2014, when twitter had a …

It takes more than lighting equipment to make an image. I recently left my teaching post as a photography lecturer, to concentrate on making images for financial service organisations. Last week, I got an email from a former student of mine that goes to the heart of what had been a series of thoughts about how I make images for clients of Financial Services Photography by Michael Wayne Plant. The question was. “Hi Michael, It’s AXXXX from the “Developing a Photography Project” course. How is your freelance photography going? I’m going to start my portrait photography business. I’m planning to take …

Today, I made 500+ on my LinkedIn Profile. In November, I attended a Social Media and Digital Marketing course at Goldsmiths college, University of London and one of the things that came out of that course was the importance of building your LinkedIn profile to be over 500 connections as it then meant that people did not see how many more you have. As once you get to this magic number LinkedIn only shows the number of connections as 500+ this is a great thing for using LinkedIn for marketing and locating contacts from professionals within our industry. To see my …

The power of LinkedIn Do you use LinkedIn if not why not? is my question. Of all the social media platforms it is the one that most easily lets you connect with others in a professional capacity. There are also ways of downloading the contact details (namely email addresses) of all your LinkedIn contacts. See this video for how to do it by Ilise Benun. I have realised that when I am searching for people to show my portfolio to, that LinkedIn is really helpful for finding out who has what job. As an example, I was looking for the art director …