Images make your content more interesting.
Working in the Financial sector, we tend to prioritise numbers and data over images, because at the end of the day this is what we perceive our clients worry about. However, if you want to get your marketing, social media and PR efforts to have an even higher engagement, you need to consider the use of images. Photos get people engaged, at a both higher rate and they remember the content better with visuals.
- This an example on www.socialmediaexaminer.com of the long tail in advertising, in a post from 2014, when twitter had a character limit of 140, “You can get a 150% increase in retweets just by including images“, (there are also some other great tips in this post on how to use Twitter).
- “Research has shown that when people hear information, they are likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.” (https://www.hubspot.com)
To stand out, it is important in a crowded marketplace to have a message that resonates with your potential client. If your competitors are not using images, then using them, will make your Marketing, PR and Social Media more successful.
We do not work with companies we work with people in companies that is why so much effort goes into building relationships, as companies do not have relationships people do. Visuals have a way of personalising the relationship for your potential customer.
- “An estimated 84 percent of communications will be visual by 2018″ Larry Kim Founder and CTO, WordStream from an article written in 2015 Visual Content Marketing 16 eye popping statistics you need to know.
Entrepreneur magazine has a great article called 7 Ways to Improve Online Engagement With Visual Content that features tips on how to use images which is well worth taking the time to read.
- “Avoid stock images. The lady in a business suit giving you a thumbs up won’t get you any digital attention.” Lyndsi Stafford on Forbes.com
If you do not want generic images you need to hire someone who is sensitive to your needs and the industry that you work in, that is where we come in. We have your interests in mind when making images and have spent the past 10 years learning about PR, Social Media and Marketing so we can create images that are visually interesting, on brand and relevant to your customers.