Images get higher social media engagement with your content.
Images make your content more interesting. Working in the Financial sector, we tend to prioritise numbers and data over images, because at the end of the day this is what we perceive our clients worry about. However, if you want to get your marketing, social media and PR efforts to have an even higher engagement, you need to consider the use of images. Photos get people engaged, at a both higher rate and they remember the content better with visuals. This an example on www.socialmediaexaminer.com of the long tail in advertising, in a post from 2014, when twitter had a …